“Mahathanda – cooling oil”

Mahathanda cooling oil campaign by Siddhi Yadav, an awesome project where the Madhubani illustration style has been used prominently. I Like the way they have given it a grungy background and warm indian feel to it. Really proud of our Indian products which stands out and makes it such a big difference. Love the human figures style. The campaign was recognized with three Silvers at the Asia Pacific Advertising Festival 2009(Adfest 2009) in Pattaya, Thailand for Print Craft – Best use of Illustration category. Truly worth every bit.

Gods Of India

Love the series of Indian gods and goddesses illustration by Pedro Melo's. The Brazilian artist has created lovely illustration that truly is inspiring and has a very Indian feel to it. What is more interesting is the usage if colors which is so Desi. The quirky figures make the gods look different and very attractive. This sets a very good contrast from Sanjay Patel's Ghee Happy and Nina Paley's Sita Sings the Blues Indian gods illustration.