“Mahathanda – cooling oil”

Mahathanda cooling oil campaign by Siddhi Yadav, an awesome project where the Madhubani illustration style has been used prominently. I Like the way they have given it a grungy background and warm indian feel to it. Really proud of our Indian products which stands out and makes it such a big difference. Love the human figures style. The campaign was recognized with three Silvers at the Asia Pacific Advertising Festival 2009(Adfest 2009) in Pattaya, Thailand for Print Craft – Best use of Illustration category. Truly worth every bit.